Create or Else

I love Ogilvy's site, Create or Else - mainly because I just love the name.
It's a worldwide youtube channel "founded and curated by Ogilvy" as a creative outlet for those of us who just have to, well...
create or else.

And in the spirit of the concept, I'd like to share with you an example of one of the more innovative expressions of creativity.

It's a video on the Create or Else site from Motion Theory Media that demonstrates that even data is art. In fact, not only is it art, it's becoming the hottest new trend in art.

Here's what went into creating this art:

And here's the finished piece:

The Catvent Calendar

Yet another marriage of video with social media: Big Fuel, a social media agency in New York, has partnered with the Humane Society of New York to create this unique and festive calendar.

There is a video for each day of the season, and each video features an adoptable animal (or animals) in a  themed setting.

Great use of both video & social media! AdAge thinks so, too: they are one of today's Creativity Online spotlights. Click the image below to visit the calendar.