Producing Outside the Box

I love it when I see someone taking a traditional icon, a hackneyed phrase or an all-too-familiar scenario - and turning it on its ear. The unexpected is attention-getting. And getting your audience's attention is Rule #1 in getting your message across.

C'mon, what's more trite than that shot of the cop pulling the guy over for speeding? Try a cop who thinks you're SuperCool....

Impressive feat of compositing

Okay, so I'm a sucker for kitties. So when The Moving Picture Company, a post-production house based in Soho, London, posted its work on a new ad campaign for a UK dairy company, I had to check into it.

Wow. The first Cravendale ad packs a whole lot of artistry and creative genius into what you as the viewer don't see.  They make the kitties in this spot look pretty darn realistic. And without a single computer generated effect.

Since the spot was composited entirely from live-action plates, I can't begin to imagine the herculean feat required for pre-production.  Hats off to you, guys. Impressive!