Just Um.
A very interesting use of robotics....
(From Saatchi & Saatchi Worldwide for Andes Beer in Buenos Ares)
Sometimes you just gotta love technology.
Wednesday, February 22, 2012
Wednesday, February 8, 2012
Headroom. Legroom. Creative Room.
I'm just dying to take a crack at a show that utilizes this type of stop motion.
I can guarantee stop motion is going to be on my pitch list this year when I meet with clients.
I particularly like how Nissan has handled it. Take a look at their commercials "Legroom" and "Headroom" - you may want to hit the pause button a time or two to appreciate the not-so-registered technique and the fun, upbeat look that brings to the overall ad (well okay, multi-striped socks and pink hair might add a teensy bit of something, too).
I can see this being used as a way to get an audience who has 'seen it all' to look once again, through a fresh set of eyes.
I can guarantee stop motion is going to be on my pitch list this year when I meet with clients.
I particularly like how Nissan has handled it. Take a look at their commercials "Legroom" and "Headroom" - you may want to hit the pause button a time or two to appreciate the not-so-registered technique and the fun, upbeat look that brings to the overall ad (well okay, multi-striped socks and pink hair might add a teensy bit of something, too).
I can see this being used as a way to get an audience who has 'seen it all' to look once again, through a fresh set of eyes.
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