The Catvent Calendar

Yet another marriage of video with social media: Big Fuel, a social media agency in New York, has partnered with the Humane Society of New York to create this unique and festive calendar.

There is a video for each day of the season, and each video features an adoptable animal (or animals) in a  themed setting.

Great use of both video & social media! AdAge thinks so, too: they are one of today's Creativity Online spotlights. Click the image below to visit the calendar.