Friday, June 7, 2013

(or "Why I haven't been visiting blogs this week. Again.")

We want to begin by telling you how much we cherish each and every comment. We've met some amazing people through blogging and are honored to call so many of you friends - good friends.

That alone would have been reason enough to attend BlogPaws, simply the chance to spend quality time, face to face, with people now held dear.

So I wanted to thank you for sticking with us while we've been scarce, and apologize to my Herd of Three for absences like this that my work can cause.

I wanted to give you a bit of a glimpse inside what I do for a living - probably as a way to assuage the guilt!("gee, uhm, I wonder... if they knew what it was like, maybe they'd forgive me more...?" You know, that kind of ridiculous thinking!)

I'm a director of everything from tiny little "how to" videos, to PR pieces and feel-good stories, all the way to the larger scale film productions like the series I'm involved in now. You'll be able to see what I'm working on in a few short months, but in the meantime, as a director, it's my job to ensure it all happens.

Directors have to answer a thousand questions a day: "do you like this vase in the shot?" (props) to "should she wear the purple or the green shirt?" (wardrobe) to "do you want him to sit or stand?" (director of photography) "I'd really like to rent this light for $200" (gaffer) "can we be out of this location by 5?" (location manager) all the way down to "when would you like to break for lunch?" (production assistant).

Even the placement of salt shakers is carefully considered!
And that's aside from my primary task, which is to work with the people in front of the lens, whether they're actors or "real" people, to get that shot that emotionally resonates with you, the viewer.

And if it's someone who's never been in front of the camera before, it's my job to engage them in such a way that they forget the big, scary lens they're standing in front of, and instead give me that part of themselves that makes them so uniquely them. That's not an easy thing for a person to do, when surrounded by a crew of strangers and a bunch of equipment and lights! And it's one of many reasons I'm behind the lens and not in front of it. ;-)


(this slideshow was from an earlier production for a holiday series featuring singer/songwriter Jewel.)

Everything we do is about communicating, about making sure that what we film is deserving of your attention.  We have to earn your interest, and so we strive to make our production as interesting, captivating, riveting as possible.

Most days on set are earlier than a normal day, and they last later for me than for the rest of the crew (mainly because of those thousand questions!). It's exhausting, mainly because you pour your heart and soul into what you're filming. But it's rewarding and creatively fulfilling.

I especially love those shows where I get to tell stories and give you a glimpse into another person's fascinating life -- and hope that I can make it as interesting for you as it is for me. We recently produced such a film, and I was thrilled beyond words to be able to tell the stories of three fellow bloggers -- friends that you know and love. Hopefully it'll be released soon and I can share it with you.

In the meantime, please forgive that I've been absent this past week, and will probably be more so in the following weeks as we continue to film this new series.

Please know that Allie and the boys'll be back visiting you as soon as we possibly can. And thank you - thank you! - for your patience.



Thursday, August 16, 2012

Impressive video, and the stuff that haunts a director's dreams

An impressive feat - and every producer/director's nightmare: a complete video shot in a single take. With so many moving parts and an equal number of opportunities for mistakes to occur.

I'd love to know how many takes it took to get The One. Enjoy.


Thursday, July 19, 2012

The use of humor in video

Ace Metrix, the leading company in television analytics, recently released a year-long study on humor in advertising.



They reviewed over 6,500 nationally-breaking ads in the U.S. that aired from January, 2011 to March, 2012.

The results were surprising. 

They discovered that humorous ads did not perform better than ones that didn't use humor. Enjoyment was up, the willingness to view an ad more than once increased. But bottom line, where the advertisement translates to sales...humor did not compute.



You can download the report or read the press release Ace Metrix's site here (they will ask that you register to get the download, but there is no cost).

Wednesday, April 4, 2012

The right music can have a powerful impact

A tune, coupled with powerful lyrics, can be an effective tool in the hands of the advertiser.
In this spot, Nestle Purina (via our agency of record, Leo Burnett) spins a poignant and evocative tale - without words.

Just music and a few home movies.


Wednesday, March 21, 2012

What do a wooden ball, a smartphone and a forest have in common?

This amazing TV ad.





Wednesday, March 7, 2012

Chiaroscuro

A few days ago someone I work with tipped me off about a guy. It's not unusual to hear about someone who is an artist at his craft. What sets this guy apart is that he's not a Coaster. He's not even in a top tier metro demographic. This guy lives in a little town in Kansas.

And he's got The Eye. Composition. Timing. Chiaroscuro. And most of his work is with nonprofits. Or wedding videos.

Seriously. Wedding videos. And they're good. So good, in fact, that I'm taking notes - I want to incorporate some of his technique in an upcoming film.

Check out Robert G. Productions. My bet is the guy has a background in photography. His storytelling is rich in imagery. Enjoy.




Wednesday, February 22, 2012

Um.

Just Um.

A very interesting use of robotics....

(From Saatchi & Saatchi Worldwide for Andes Beer in Buenos Ares)



Sometimes you just gotta love technology.