Monday, March 28, 2011

Producing Outside the Box

I love it when I see someone taking a traditional icon, a hackneyed phrase or an all-too-familiar scenario - and turning it on its ear. The unexpected is attention-getting. And getting your audience's attention is Rule #1 in getting your message across.

C'mon, what's more trite than that shot of the cop pulling the guy over for speeding? Try a cop who thinks you're SuperCool....

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