Wednesday, February 8, 2012

Headroom. Legroom. Creative Room.

I'm just dying to take a crack at a show that utilizes this type of stop motion.
I can guarantee stop motion is going to be on my pitch list this year when I meet with clients.

I particularly like how Nissan has handled it. Take a look at their commercials "Legroom" and "Headroom" - you may want to hit the pause button a time or two to appreciate the not-so-registered technique and the fun, upbeat look that brings to the overall ad (well okay, multi-striped socks and pink hair might add a teensy bit of something, too).

I can see this being used as a way to get an audience who has 'seen it all' to look once again, through a fresh set of eyes.

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