Monday, January 9, 2012

Challenging Reality: a creative way to get your message across

The nice thing about film is its ability to suspend reality and invite you into a world of illusion.

That illusion, the creative interpretation you use as a vehicle to deliver your message, can have a huge impact on how that message is received.

I love this particular treatment and can think of tons of applications for it - ways to get your audience to think outside the box.


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