I'm currently working on preproduction for an IT communication. Talk about your intangibles. How do you communicate things like "end-to-end processes," "value realization" and - my personal fave - "PCI Compliance" through a visual medium not noted for delivering on the details?
You can probably guess the type of creative ideas I've been studying lately - how to express those more amorphous ideas through video/film. Here's one ad campaign that has delivered a single intangible idea successfully: Allstate's Mayhem campaign.