Wednesday, January 5, 2011

The Problem of Viewership

See? In the time it took you to click through to this blog and scan down just this far, I've already lost, what? 30% of my viewers? Grabbing - and then keeping - the attention of your viewers is The Holy Grail sought after by most people who make a living in multimedia.

TED's blog this week talked about how this crisis is affecting marketing and advertising. And while my professional world does not revolve around these two industries per se, what I saw felt pretty darn applicable to my industry too.  Click the link below to watch their video blog. Hope you enjoy it as much as I did.

TED's Ads Worth Spreading Challenge

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