Wednesday, January 5, 2011

Thinking outside the box: A Cardboard Christmas Carol

Over the holidays I stumbled upon a clever and fun rendition of a classic tale.

Okay, so it’s in Dutch. Still, the creative concept transcends the language barrier. I love the lo-tech counterpoint way they tell how the story would unfold in the hi-tech world of social media. But I’ve always been a sucker for quirky counterpoint. Especially when it adds context to the tale, like it does here.

From -

"Staff at Rhinofly, an interactive agency from The Netherlands, spent some time in the lead up to Christmas wondering how Charles Dickens’ Christmas Carol character Scrooge would behave in social media. How would the story evolve if it was taking place in new media? They’ve retold the story (in Dutch) using new and social media, using old fashioned techniques."

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